Multilingual Digital Marketing

digital marketing

In the world of business development and branding, going digital is the buzz. So just what is internet marketing and how can we put it to use to grow our businesses?

Online marketing Defined

Digital marketing could be the advertising and promotion of companies and their brands through digital media channels. Digital media, currently, includes websites, social media marketing, radio, television, mobile and also forms of traditionally non-digital media such as billboards and transit signs. Essentially any marketing media that's delivered electronically is considered online marketing.

multilingual seo

This leaves only great shape of person-to-person (P2P) marketing, print advertising and direct marketing outside of the digital marketing umbrella. Even so, print ads, junk mail, print directories, billboards and posters are all starting to connect to their digital counterparts. With things like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing and advertising almost always has a digital marketing connection.

Why the main focus on Digital Media?

The shift to digital media will be driven by marketing agencies, businesses and consumers alike. The ever-increasing demand to show quantifiable results makes going digital a dream for the digital marketing agency. Most digital media, including websites, social media marketing and mobile advertising is less difficult to track than traditional marketing media including print advertising.

For business people, many forms of digital advertising are very low cost. Having a web presence, engaging customers in conversations through social media and e-mail marketing are low priced alternatives to print advertising and mail. These digital channels are available to businesses of any size, and help to even the stage for start-ups, small businesses and independent consultants seeking home based business.

For consumers, the rapid pace of life makes digital advertising a must. When consumers are wanting goods and services, gone are the days of thumbing through a phonebook to find them. Now, we whip out our mobile devices or check out our computers for answers - so we find them fast.

Using Digital Media to Build Your Business and Brand

Regardless of what size your business is - large or small to medium sized business / enterprise (SMB or SME) - you are able to effectively market your business through low-cost digital channels. The foundation of your marketing efforts will probably be your website. Invest wisely inside your website, and be sure that it does the following:

Adequately represents your company and brand (appearance and feel, messaging)
Adequately speaks to your market
Can be found by searchers at the top search engines
Is up-to-date and easily navigable
Provides multiple channels for customer communication
Connects along with other marketing efforts

Is always that you work with a professional website design firm that is skilled in website design and search engine optimization. When your website is the foundation to and from which all other digital channels may lead, it should be considered one of your top business investments.

After you have your website complete, another steps would be to launch regular monthly or bi-monthly e-mail campaigns, and fasten with customers via social media. If you are truly on a shoestring budget, they are efforts that can be done in-house (by someone with all the proper knowledge) or a low cost by another digital marketing agency. Make sure that all of your efforts lead customers to your website where they could fully engage with your company, products and services, and choose the channels in which they contact you.

If you're interested in getting aggressive with search marketing, you can set aside some online marketing dollars for seo and pay-per-click advertising. Many companies today rely heavily on being aquired online to gain new customers. Perhaps the most common misconception among businesses is that simply using a website means that customers will quickly realize it. Not so. Your website must be built with specific keywords and phrases, meta data, page content and linking strategies that will help it reach top search rankings.

Because many keywords and phrases have stiff competition to find the best search rankings, you will need to supplement your search engines engine optimization efforts with pay-per-click advertising. Getting established with pay-per-click promotional initiatives can be a little daunting, but with a little time, effort and instruction, this too can be accomplished in-house, or for an acceptable cost through an outside online marketing agency.

Beyond e-mail, social media marketing and search engine marketing, you can venture into a host of other digital marketing efforts. Mobile advertising, radio, television, electronic billboards plus more are available as marketing outlets. Whatever digital efforts you decide on, they should all connect and tie into the foundation - your company website.